Where Race Day Begins
For over 25 years, Oliver Brown has been the first choice for Ascot morning wear and top hats and a trusted destination where tradition and quality meet. Our decade-long partnership with Royal Ascot established us as the go-to choice for those who value tradition and quality, from jockeys and trainers to loyal attendees who return year after year.
We are proud to be custodians of the world’s largest collection of top hats, which are restored and fitted by our specialists. From ready-to-wear morning wear to bespoke tailoring, Oliver Brown remains the destination where Ascot begins.
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Royal Enclosure: Dress Code
The Royal Enclosure is your opportunity to style your most treasured black, grey or navy morning coat, sporting a well fitted waistcoat and tie. And, most notably, a top hat. Read more about the dress code on our Royal Ascot Style Guide.
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Queen Anne Enclosure: Dress Code
The Queen Anne enclosure requires a matching full length suit and tie. Read more about the full dress code via our Ascot Style Guide.
How to find the perfect fit for Morning Wear:
Our 2025 Royal Ascot Style Guide
With over 25 years experience of serving Royal Ascot attendees, we are experts in guiding you on the dress code for whichever enclosure you may attend. Read our guide to learn more about how to look your best at the races.